THE PEOPLE
GERIE BAUER
- President
With over thirty-five year of experience, Ms. Bauer has a vast
knowledge of health spas and clinics worldwide. She has researched
and written extensively about such facilities and is a well known
and respected authority in the field. Early on she recognized the
need for a professional source of information, so she worked with
doctors and technicians to gain a thorough knowledge of and
expertise in all spa therapies so she could provide a reliable
conduit to these spas for those seeking help and to competently
counsel clients on which spa beat suits their needs. She then formed
Santé International which was later renamed to "Great Spas of the
World" in1990.
Ms. Bauer headed up her own triad of firms:
Motivation Counselors, a research firm – Distaff Marketing
Specialists, a marketing firm - and Television International,
specializing in television promotion of products and services. She
appears regularly as a spa and travel expert on radio and television
shows and lectures at health forums and workshops worldwide.
As the author of the Especially for Women travel guide
book series, (France, England, Mexico and Spain) and president of
the companion travel agency by the same name, she has a broad
international background that serves her well in all aspects of
"GREAT SPAS OF THE WORLD."
In addition, Ms. Bauer was a producer and on-screen
personality for the TV travel adventure series "Of Lands and Seas" for
which she did films in Africa and Israel. She also had a radio show,
"Travel Especially For Women."
BERNARD BAUER - Chief Executive
Officer
With his extensive international marketing and
promotional experience in the hotel and leisure industry, Bernard
Bauer, CEO of "GSW", is primarily involved in the hotel and travel
division of all activities, including the integration of hotel
facilities and services in all "GSW" programs.
As International Vice President of the
Ramada/Renaissance Hotel group, Mr. Bauer, of Swiss and French
nationalities, was in charge of all marketing and promotional
activities for Europe, the Middle East and South Asia. He was also
responsible for the development of new properties, staffing and
opening of same, overseeing the operations of existing properties
and developing new marketing and promotional strategies. In this
capacity he had to work directly with high level officials in each
host country.
Prior credits included that of Press & Public
Relations Director (Europe) for the International Gold
Corporation in Geneva, Switzerland and Johannesburg, South
Africa, European Public Affairs Coordinator for Du Pont de
Nemours International. He was also Technical Advisor to the
President of the Republic of the Ivory Coast, broadcast editor and
news reporter in Paris for the French Radio and Television
and radio station Europe 1, as well as Chief Editor for the
Swiss Radio and Television in Geneva.
CONCEPT:
A total spa service that incorporates consultation to the public,
the travel industry, spas and the media as to what spas offer
worldwide, tailoring of programs to clients needs, creation of
special programs, marketing and promotion. This concept of separate
but coordinated elements in an overall interaction of services is a
concept now employed in "GREAT SPAS OF THE WORLD" with great
success. Every project begins with research, then the implementation
of the necessary elements for success and finally marketing of the
total project.